Question

When segmenting international markets, markets can be grouped according to language, religion, customs, and values. This type of segmentation is based on __________ factors.

A. psychographic
B. geographic
C. demographic
D. cultural
E. economic

Answer 1

Segmenting international markets based on language, religion, customs, and values is an example of cultural segmentation.

Step-by-step explanation:

When segmenting international markets, markets can be grouped according to language, religion, customs, and values. This type of segmentation is based on cultural factors.