Question

Kmart is a successful example of retailing. The store emphasizes low pricing in its ads and promotes its message that customers can get more for their money. Kmart likely uses _________________________.

A. Age segmentation
B. Gender segmentation
C. Income segmentation
D. Ethnic segmentation

Answer 1

Kmart's focus on low pricing and offering more for customers' money points to the use of income segmentation in its marketing strategies.

Step-by-step explanation:

Kmart's advertising strategy focuses on promoting the idea that customers can get more value for their money with low pricing. This approach suggests that Kmart is likely utilizing income segmentation in its marketing efforts. Income segmentation is a strategy where a business targets its products and services towards customers within a specific income range. By emphasizing affordability and value, Kmart appeals to consumers who are particularly sensitive to price and looking for budget-friendly shopping options.