Final answer:
LCCP stands for local consumer culture positioning. It refers to the strategy used by businesses to tailor their marketing efforts to the specific cultural preferences and habits of consumers in a particular local market.
Step-by-step explanation:
The correct answer is c. local consumer culture positioning.
LCCP stands for Local Consumer Culture Positioning. It refers to the strategy used by businesses to tailor their marketing efforts to the specific cultural preferences and habits of consumers in a particular local market. This approach recognizes that consumer behavior and preferences can vary greatly across different regions and cultures.
For example, a multinational fast food chain may adapt its menu and advertising campaigns to suit the local tastes and customs of consumers in different countries or regions. By understanding and effectively addressing local consumer culture, businesses can enhance their market presence and better connect with their target audience.