Question

Cadbury-Schweppes was confident about launching Schweppes tonic water in Brazil, given that the beverage had done well in culturally similar countries such as Mexico. This would be an example of which of the following reasons why international marketers implement international market segmentation?

a. country screening.
b. government mandate.
c. global market research.
d. positioning strategy.
396
e. entry decisions.

Answer 1

The reason why Cadbury-Schweppes was confident about launching Schweppes tonic water in Brazil, given its success in culturally similar countries like Mexico, is an example of entry decisions made by international marketers.

Step-by-step explanation:

The reason why Cadbury-Schweppes was confident about launching Schweppes tonic water in Brazil, given its success in culturally similar countries like Mexico, is an example of entry decisions made by international marketers. Entry decisions involve assessing market potential in different countries and deciding whether or not to enter a particular market. In this case, Cadbury-Schweppes analyzed the success of Schweppes tonic water in Mexico, a culturally similar country to Brazil, and based on that success, made the decision to enter the Brazilian market.