Question

In the context of digital communication, ___ refers to consumers' ability to get in touch with marketers along with other consumers.

a) Interactivity
b) Privacy
c) One-way communication
d) Static content

Answer 1

Interactivity refers to consumers' ability to get in touch with marketers along with other consumers.

Step-by-step explanation:

In the context of digital communication, interactivity refers to consumers' ability to get in touch with marketers along with other consumers.

It is the exchange of information, ideas, and feedback between the sender and the receiver.

For example, on social media platforms, consumers can like posts, leave comments, and send direct messages to engage with brands and other users.