Final answer:
Joseph M. Juran formulated the 'quality trilogy,' comprising quality planning, control, and improvement, to guide businesses in achieving sustained product and service quality.
Step-by-step explanation:
True, Joseph M. Juran did formulate the idea known as the 'quality trilogy,' which consists of quality planning, quality control, and quality improvement. Juran's contributions to the quality management field are substantial, influencing many modern business practices regarding quality. The quality trilogy represents the sequential steps businesses should take to achieve and maintain high quality in their products and services.