Final answer:
Phillips's 'Werther Effect' is a phenomenon where media coverage or publicized can lead to an increase in rates. Social proof plays a role in this effect.
Step-by-step explanation:
Phillips's 'Werther Effect' refers to the phenomenon where media coverage or publicized can lead to an increase in rates. The term was coined after the book 'The Sorrows of Young Werther' by Johann Wolfgang von Goethe, which resulted in a wave of among young people who identified with the protagonist. This effect demonstrates how social proof, a psychological concept, plays a role in shaping behavior. Social proof refers to the tendency of individuals to conform to the actions or beliefs of others in order to fit in or make sense of a situation.