Answer:
Qualitative data
Step-by-step explanation:
Qualitative data is one that is used to characterise and categorise attributed of a population, as such it does not involve the use of numbers.
For example sex, state of origin, citizenship, name, and so on.
On the other hand the other options can be expressed as numbers. That is Personal Information, Target Market Data, and Quantitative data.
Basically qualitative data is descriptive rather than quantitative