Question

What is survey research?

a. Involves gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior
b. Involves a form of observational research that involves sending trained observers to watch and interact with consumers in their "natural environments"
c. Involves gathering primary data by observing relevant people, actions, and situations
d. Involves gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses

Answer 1

Survey research involves gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior.

Step-by-step explanation:

Survey research is a research method that involves gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior. It typically involves using a questionnaire or an interview to collect information from a large number of individuals or groups. Surveys can be conducted through various means, such as online, phone, mail, or face-to-face.

Surveys are useful for discovering how people feel, think, and act, tracking preferences, or gathering factual information like employment status, income, and education levels. They provide a structured format that allows anonymity for respondents to express their personal ideas and provide a source of data for comparing different groups or behaviors.