Question

Customer-perceived value is the __________.

a. overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction
b. customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers
c extent to which a product's perceived performance matches a buyer's expectations
d. portion of the customer's purchasing that a company gets in its product categories

Answer 1

Customer-perceived value is the customer's evaluation of the difference between the benefits and costs of a marketing offer. It can influence a customer's decision to purchase and maintain a relationship with a company.

Step-by-step explanation:

Customer-perceived value is the customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.

It represents the extent to which a product's perceived performance matches a buyer's expectations. When a customer perceives a high value in a product or service, they are more likely to make a purchase and maintain a profitable relationship with the company.