Question

____ is used to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers.

a. Exploratory research
b. Marketing research
c. Descriptive research
d. Causal research

Answer 1

Descriptive research is used to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers.

Step-by-step explanation:

Descriptive research is used to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers. Descriptive research involves collecting data to describe and summarize a population or phenomenon.