Question

____ achieves company growth by increasing sales of current products to current market segments without changing the product.

a. Market penetration
b. Market development
c. Product development
d. Diversification

Answer 1

Market penetration achieves company growth by increasing sales of current products to current market segments without changing the product.

Step-by-step explanation:

Market penetration achieves company growth by increasing sales of current products to current market segments without changing the product. This strategy focuses on attracting more customers or convincing existing customers to buy more of the product. It typically involves activities such as aggressive advertising, sales promotions, and pricing strategies.