Question

The societal marketing concept is best described as __________.

a. the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
b. the idea that consumers will favor products that offer the most quality, performance, and features; therefore, the organization should devote its energy to making continuous product improvements
c. the idea that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort
d. a philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do

Answer 1

The societal marketing concept is the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.

Step-by-step explanation:

The societal marketing concept is best described as a. the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests. This concept emphasizes the importance of taking into account not only the immediate needs and desires of consumers, but also the long-term impact on the well-being of both individuals and society as a whole. By adopting this approach, companies strive to create and promote products that meet consumer needs while also aligning with social and environmental values.