Question

__________ refers to an overall evaluation of the company's strengths, weaknesses, opportunities, and threats.

a. SWOT analysis
b. Marketing implementation
c. Marketing control
d. Marketing return on investment

Answer 1

SWOT analysis refers to an overall evaluation of the company's strengths, weaknesses, opportunities, and threats.

Step-by-step explanation:

SWOT analysis refers to an overall evaluation of the company's strengths, weaknesses, opportunities, and threats. It is a strategic planning tool used by businesses to identify internal and external factors that can affect their performance. SWOT analysis helps companies assess their current situation, make informed decisions, and develop strategies to maximize their strengths, minimize weaknesses, capitalize on opportunities, and mitigate threats.