Final answer:
A customer can register their My Panera member card on the Panera Bread website or the mobile app, which allows them to earn rewards, receive personalized offers, and enjoy convenient ordering, along with other exclusive benefits.
Step-by-step explanation:
A customer can register their My Panera member card on the Panera Bread website or through the Panera Bread app available on mobile devices. Registration is a simple process where the customer needs to create an account and link their member card to it. Registration of the card is beneficial because it allows customers to earn rewards for their purchases, receive personalized offers, and enjoy the convenience of easy ordering.
By being a registered member, one can accumulate points that can be redeemed for free food and beverages, receive birthday treats, and gain early access to new menu items, among other perks. Overall, registration enhances the customer's dining experience and offers value through various exclusive benefits.