Final answer:
A performance metric helps strategic communications practitioners monitor their success throughout the implementation of a plan.
Step-by-step explanation:
In strategic communications, a performance metric helps practitioners constantly monitor their success throughout the implementation of a plan.
Performance metrics are specific measurements used to assess the effectiveness of communication efforts. They allow practitioners to track progress, identify areas for improvement, and demonstrate the impact of their strategies.
Examples of performance metrics in strategic communications include reach and engagement on social media platforms, website traffic and conversions, media mentions, customer feedback and satisfaction ratings, and sales revenue.
By regularly measuring and analyzing these performance metrics, strategic communications practitioners can gauge the effectiveness of their efforts, make data-driven decisions, and adjust their strategies accordingly to maximize their success.