What 3 Major Business Functions does a CRM support?

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asked Dec 21, 2024 51.2k views

1 Answer

Michaelsmith · Answer 1 · 2024-12-27T00:24:42+0000

A CRM system supports three major business functions: Sales, Marketing, and Customer Service.

A Customer Relationship Management (CRM) system supports three major business functions:

Sales: A CRM helps manage sales activities, such as tracking leads, managing customer interactions, and forecasting sales opportunities.
Marketing: A CRM assists in marketing campaigns by tracking customer preferences, managing email campaigns, and analyzing customer data for targeted marketing strategies.
Customer Service: A CRM helps provide better customer service by managing customer complaints, resolving issues, and tracking customer support tickets.