Final answer:
Marketers can use penetration pricing, skimming pricing, and competitive pricing strategies. Amazon uses penetration pricing, Apple employs skimming pricing, and Walmart uses competitive pricing. Netflix practices tiered pricing.
Step-by-step explanation:
The three main types of pricing strategies that marketers can use both online and offline are penetration pricing, skimming pricing, and competitive pricing.
Skimming pricing is the practice of setting high initial prices for a new product or service with unique features, targeting customers willing to pay more at the beginning. Apple's website often uses this strategy when launching new technology like iPhones.
Competitive pricing means setting a price based on what competitors are charging. Walmart's website is a classic example, where it sets prices at or below competitor prices to attract price-sensitive shoppers.
Additionally, Netflix uses tiered pricing for levels of access to services, which is another way to strategize their pricing based on product versions or service levels.