Question

One of the areas where Levi's struggled was with the

BRANDING STRATEGY they implemented in support of their new line of
Tailored Classics. Please, (1) identify the most obvious branding
concern voiced?

Answer 1

The most obvious branding concern voiced about Levi's implementation of their new line of Tailored Classics was their struggle to establish a clear branding strategy.

Step-by-step explanation:

The most obvious branding concern voiced about Levi's implementation of their new line of Tailored Classics was their struggle to establish a clear branding strategy. Levi's faced difficulty in effectively positioning and promoting their new line to their target audience. This could be seen in their failure to differentiate the Tailored Classics from their existing products and to communicate the unique selling points of the new line.