Final answer:
GoPro stands out for its durable, high-quality cameras suited for adventurers and content creators, leveraging content marketing to appeal to these target markets. They avoid new-product failure by differentiating and ensuring product quality. A new product suggestion for GoPro could be a camera with AI-powered editing capabilities.
Step-by-step explanation:
Unique Attributes and Target Markets of GoPro
GoPro products are recognized for their unique attributes such as durability, waterproof design, compact size, and high-quality video capabilities. These features cater to their primary target markets, which include adventure sports enthusiasts, travelers, and content creators.
Influence of Content Marketing
Content marketing significantly influences these markets by showcasing captivating user-generated content that highlights the camera's capabilities, encouraging engagement and purchase decision.
New-Product Development Process at GoPro
The new-product development process used at GoPro involves idea generation, design, testing, and marketing. While specific details of GoPro's process compared to the standard process in Figure 10–3 are proprietary, GoPro's process likely includes similar stages with added emphasis on user experience and technological innovation.
Avoiding New-Product Failure
GoPro has avoided new-product failure by differentiating its products through innovation and quality, thus, not falling into the common pitfalls, such as inadequate market analysis or poor product quality
Suggested New-Product Idea for GoPro
A potential new-product idea for GoPro could be a camera with integrated AI features for automatic editing, which would appeal to users looking for quick content creation.