Final answer:
Sport marketing programs can be more effective by conducting market research, utilizing digital platforms, and forming partnerships.
Step-by-step explanation:
In order for sport marketing programs to more effectively address the current needs of the industry and the content of promotion and sales management, several strategies can be implemented. First, market research should be conducted to understand the target audience and their preferences. This will help tailor marketing strategies to better meet their needs. Second, utilizing digital platforms and social media can greatly enhance the reach and effectiveness of marketing campaigns. Lastly, forming partnerships and collaborations with other businesses can create mutually beneficial opportunities for both parties.