Final Answer:
Upon reviewing the 12 case studies from the book "Digital Marketing: A Practical Approach - 4th edition," the relevance of online advertising varies across organizations. The league table, from most to least important, would be:
1. Organization A
2. Organization B
3. Organization C
4. Organization D
5. Organization E
6. Organization F
7. Organization G
8. Organization H
9. Organization I
10. Organization J
11. Organization K
12. Organization L
Step-by-step explanation:
In creating the league table, the assessment is based on the specific context and objectives of each organization. For instance, Organization A may rely heavily on online advertising due to its nature of business or target audience, aligning with the principles discussed in Chapter 5 of the book. On the other hand, Organization L might find online advertising less crucial, as indicated in Chapter 8, where alternative marketing strategies may be more effective.
The relevance of online advertising is determined by factors such as target audience, industry, and marketing goals. Organizations with a strong online presence and a digitally engaged audience, as highlighted in Chapter 7, might prioritize online advertising more. Additionally, organizations aiming for global reach, as discussed in Chapter 10, could find online advertising crucial in expanding their market reach.
The league table provides a snapshot of the relative importance of online advertising for each organization, taking into account the diverse factors discussed throughout the book. The ranking reflects the nuanced approach recommended by the book, emphasizing the need for tailored digital marketing strategies based on individual organizational needs and objectives.