Question

The University of Chicago Hospitals recently ran an advertisement in The Chicago Tribune, showing an intensive care nurse employed at the hospital saying, "Personally, l'd be concerned if my health insurance plan didn't offer the University of Chicago Hospitals." 1. Explain the channel control strategy being used with this advertisement.

Answer 1

The channel control strategy being used in this advertisement is influencer marketing.

Step-by-step explanation:

The channel control strategy being used in this advertisement is influencer marketing. The University of Chicago Hospitals is using the testimonial of an intensive care nurse to influence potential patients and promote their services. By featuring a healthcare professional who is employed at the hospital, they are conveying a message of trust and expertise. This strategy aims to convince people that choosing a health insurance plan that includes the University of Chicago Hospitals would be a wise decision.