Question

The majority of the company's current customers have been people that live or shop in the area. The company's concept appeals to those concerned about environmental issues. The owners want to inspire and educate their customers to eat and consume more consciously. Fortunately, the sustainability concept, uniqueness of the pizzas, and the good service still seem to appeal to the customers they have, and people continue to come back. Using the concept of the 100 -mile diet, the owners source all ingredients for their pizzas within this radius. This means some of their pizzas are uniquely "Albertan" and the offerings may change based on seasons and availability. As part of their positioning, all staff members can discuss ingredients and their place of origin. This is not the least expensive way to make pizzas so their prices reflect that, being typically 10−20% more than those of the typical national pizza chains Located in the 124 Street area of Edmonton, plans are to either open one more restaurant within the coming year. Or, to mobilize a branded Food Truck. The Locavor Pizza offers seated dining, and takeout but no delivery. Since starting this company two years ago, the owners have relied on the foot traffic in the area. The owners have no marketing background. Other than people seeing their sign, most of the business has come from word-of-mouth and from contacts the owner has made personally If they are going to have a steady influx of customers to support a new outlet, they know they need to do more. es not provide all the information you need. To answer or develop you must make your own interpretations and assumptions.

Strategies for each Target Audience Objective identified above (How will you attain the objectives above?). Consider the key messages/ message creativity and message delivery.

Answer 1

The owners can use strategies such as emphasizing the sustainability concept, showcasing the uniqueness of their pizzas, and providing good service to attract and educate their target audience.

Step-by-step explanation:

The owners of the company have identified their target audience as people who are concerned about environmental issues and want to eat and consume more consciously. To attain their objectives, they can use strategies such as emphasizing the sustainability concept, highlighting the uniqueness of their pizzas, and providing good service. The key messages can focus on the locally sourced ingredients, seasonal offerings, and the staff's knowledge about the place of origin for each ingredient.

Message creativity can involve showcasing the benefits of eating consciously, such as supporting local farmers and reducing carbon footprint. Message delivery can include social media campaigns, partnering with environmental organizations, and hosting educational events.

Overall, the owners need to communicate the value and mission of their concept to attract and retain customers who align with their sustainable and conscious eating philosophy.