Question

To create value, Perdue Chicken has developed and pursued a strategy based on:

a) Industry organization.
b) Customization.
c) Cost leadership.
d) Differentiation.

Answer 1

Perdue Chicken has pursued a strategy of differentiation to create value.

Step-by-step explanation:

The strategy pursued by Perdue Chicken to create value is differentiation. Differentiation refers to the process of making a product or service unique in some way to offer customers something they cannot find elsewhere. Perdue Chicken has differentiated itself from other chicken producers by offering high-quality, locally sourced chicken with a focus on animal welfare and sustainability.