Question

In the Integration - Responsiveness (IR) Grid model

a Transnational strategy is based on a combination of. a. Low global integratoin and low local responsiveness.
b. Low global integration and high local responsivenesss.
c. High global integration and low local responsiveness.
d. High global integration and high local responsiveness

Answer 1

The correct answer is option d: High global integration and high local responsiveness.

Step-by-step explanation:

The correct answer to this question is option d. High global integration and high local responsiveness.

The Integration-Responsiveness (IR) Grid model is a framework that helps businesses understand and choose the right global strategy based on the level of global integration and local responsiveness required. Global integration refers to the extent to which a company standardizes its products, processes, and operations across different countries. Local responsiveness refers to the extent to which a company adapts its products, processes, and operations to the local market conditions.

A transnational strategy, which is the combination of high global integration and high local responsiveness, allows a company to achieve economies of scale through global integration while also adapting to local market needs. This strategy aims to balance the advantages of global coordination and local adaptation to effectively compete in the global marketplace.