Question

The volcano model of corporate culture provides a guide to learning more about how a firm does business by moving through four levels of understanding. Which level does it start with?

(a) Cultural history
(b) Core ideology
(c) Cultural artifacts
(d) Cultural behavior

Answer 1

The volcano model of corporate culture starts with the Cultural artifacts level.

Step-by-step explanation:

The volcano model of corporate culture starts with the (c) Cultural artifacts level. Cultural artifacts are the observable symbols, language, narratives, and practices that represent the underlying cultural assumptions. These artifacts provide a visible and tangible starting point for understanding a firm's corporate culture.