Question

When a famous movie star endorses a cosmetic, advertisers are using a __________ to persuade customers to buy their product.

a) Testimonial
b) Fear appeal
c) Expert opinion
d) Emotional appeal

Answer 1

Advertisers use a testimonial to persuade customers to buy their product.

Step-by-step explanation:

When a famous movie star endorses a cosmetic, advertisers are using a testimonial to persuade customers to buy their product. Testimonials are a form of persuasion that involve using the endorsement or recommendation of a well-known or respected person to promote a product.