Question

Which of the following is a possible explanation of why the sleeper effect might occur?

a) Over time, people tend to become inoculated against changes in attitudes.
b) People tend to retain a message but forget its source.
c) When a message is sent over a trusted channel, people tend to pay more attention to the message than they would otherwise.
d) People are highly susceptible to brainwashing.

Answer 1

The sleeper effect might occur because people tend to retain a message but forget its source.

Step-by-step explanation:

The possible explanation for why the sleeper effect might occur is that people tend to retain a message but forget its source. This means that over time, even if the initial source of the message is unreliable or untrustworthy, people may still be persuaded by the message due to forgetting where it came from. For example, if someone hears a persuasive argument from a politician but later forgets who said it, they may still be influenced by the argument.