Final answer:
Conformity to social norms is identified as the primary factor for poor choices made by people according to Asch, Milgram, and Zimbardo.
Step-by-step explanation:
According to Asch, Milgram, and Zimbardo, poor choices made by people can most often be attributed to conformity to social norms. Conformity is the change in a person's behavior to go along with the group, even if they do not agree with the group. This can occur because people want to be liked by the group or they believe the group is better informed than they are. Obedience to authority, personal integrity, and groupthink can also contribute to poor choices, but conformity to social norms is identified as the primary factor.