Question

What is the first step in Kotter's 8-step model of change?

a) Create a vision.
b) Form a guiding coalition.
c) Establish a sense of urgency.
d) Unfreeze the status quo.

Answer 1

The first step in Kotter's 8-step model of change is establishing a sense of urgency.

Step-by-step explanation:

The first step in Kotter's 8-step model of change is establishing a sense of urgency.

This involves creating an awareness that change is necessary and that the current status quo is not sustainable. It helps to motivate and mobilize people to take action towards the change. Without a sense of urgency, people may be resistant to change and not see the need for it.

For example, in a company facing declining sales and competition, establishing a sense of urgency can involve highlighting the market trends, customer feedback, and financial data that indicate the need for change. This can be communicated through meetings, presentations, and regular updates to create a shared understanding among employees.