Question

________ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

A) Shopper marketing
B) Omni-channel retailing
C) Test marketing
D) Online marketing
E) Consolidation marketing

Answer 1

Omni-channel retailing creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Step-by-step explanation:

Omni-channel retailing creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping. It is a retail strategy that aims to provide customers with a consistent and personalized shopping experience across all platforms and channels. With omni-channel retailing, customers can browse products, make purchases, and access customer service through various channels, such as physical stores, websites, and mobile apps.