Final answer:
Email marketing goals should align with the overall business strategy to ensure emails have a purpose aligned with business objectives and to enhance the company's ecosystem. This alignment also allows for measurable results and a consolidated brand message. Option C is correct.
Step-by-step explanation:
The goals set in your email marketing strategy should be relevant to the overall business strategy for a couple of key reasons. Firstly, to ensure there is a strong, thought-out reason behind every email you send. Each email should have a purpose and contribute to achieving your broader business objectives.
Secondly, the emails should contribute to the overall ecosystem of the business, meaning they should help in reaching the business's long-term goals such as profitability, employee satisfaction, and efficient operations. So the correct answer is c) Both A and B.
Emails are a way to connect with customers and can reflect the company's values, aims, and objectives. If the content of the emails is disjoint with the business's strategy, it may confuse customers and dilute the brand message. Furthermore, when part of a unified strategy, email campaigns can support other marketing efforts and contribute to a synergistic effect that enhances the impact of all marketing activities.
Additionally, aligning email marketing goals with the overall business strategy ensures that marketing efforts are measurable and directly linked with the company's key performance indicators (KPIs). By doing so, the business can assess the return on investment (ROI) of their email marketing campaigns and make data-driven decisions to further optimize their strategy.