Final answer:
B) Deliverability. Deliverability is the measure of success of emails landing in the primary inbox, influenced by sender reputation, engagement, and content. Effective email marketing practices can improve deliverability.
Step-by-step explanation:
Deliverability is the likelihood an email will land in the primary inbox. It references the measure of success at which an email marketer's messages are delivered to the intended subscriber's inbox without being filtered out by spam or junk filters. Deliverability depends on various factors, including sender reputation, subscriber engagement, and the content and design of the emails.
Ensuring that emails are not marked as spam and are segmented effectively to engage targeted groups can improve an email's deliverability. To achieve optimal deliverability, marketers must follow best practices for email list management, create relevant and personalized content, and monitor their sender reputation.
B) Deliverability is the likelihood an email will land in the primary inbox. Deliverability in email marketing refers to the ability of an email to successfully reach the intended recipient's inbox without being filtered as spam. It encompasses factors such as sender reputation, content quality, and adherence to email best practices.
Effective email design (C), segmentation (D), and the overall delivery process (A) contribute to deliverability. A well-designed, targeted email sent by a reputable sender increases the chances of successful delivery to the primary inbox, enhancing the overall effectiveness of email marketing campaigns.