Question

When launching a new clothing line a company must primarily focus on the needs and wants of whom?

a) Corporate partners
b) Consumers
c) Co-branders
d) Competitors

Answer 1

In launching a new clothing line, the primary focus should be on consumers, because their needs and wants determine the product's market success. Satisfying consumers can lead to brand loyalty and increased sales.

Step-by-step explanation:

When launching a new clothing line, a company must primarily focus on the needs and wants of consumers. This is because the ultimate success of a product in the market is determined by the consumer's acceptance and purchase of the product. Meeting and exceeding consumer expectations can lead to brand loyalty, positive mouth-to-mouth advertising, and ultimately, the success of the clothing line. While corporate partners, co-branders, and competitors are important stakeholders in the business, they are secondary to the consumer whose demands drive sales.