asked 155k views
2 votes
Which word best describes the social, political, economic, and technological factors with which marketers interact?

a) Microeconomy
b) Competition
c) Immediate environment
d) Macroenvironment

1 Answer

4 votes

Final answer:

The term 'Macroenvironment' best encapsulates the broader external factors that marketers must consider, including political, economic, social, and technological influences.

Step-by-step explanation:

The word that best describes the social, political, economic, and technological factors with which marketers interact is d) Macroenvironment. The macroenvironment encompasses all the external factors that can influence an organization's decision-making process and overall performance, including the broader economic conditions, political landscapes, technological changes, and social trends. Understanding the macroenvironment is crucial for marketers as they craft strategies that align with these larger forces.

answered
User Bnuhero
by
7.9k points
Welcome to Qamnty — a place to ask, share, and grow together. Join our community and get real answers from real people.