Final answer:
The principle of 'ahimsa' or non-violence is one of the vows guiding Jains, influencing their reputation as ethical businesspeople by promoting honesty and harmlessness in all actions, including business dealings.
Step-by-step explanation:
One of the vows that guide Jain lives and has contributed to their respect as businesspeople is the principle of ahimsa, which translates to non-violence.
This central tenet of Jainism teaches universal love and non-attachment to possessions, and encompasses a commitment to avoid harm to all living beings.
The doctrine has wide-reaching implications for both personal ethics and professional conduct, advocating for honesty, fairness, and harmlessness in all dealings.