Why did Nike want Michael Jordan to endorse its sneaker line?

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Sean McKenzie · Answer 1 · 2022-04-15T01:03:06+0000

Answer:

Because he was a famous celebrity and he would provide much popularity to their brand and act as a living commercial.

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Why did Nike want Michael Jordan to endorse its sneaker line?

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Why did Nike want Michael Jordan to endorse its sneaker line?