Final answer:
Tim Hortons opening new stores in Mexico is an example of market expansion and also reflects broader processes of globalization, which is the spread of businesses on a worldwide scale.
Step-by-step explanation:
When Tim Hortons opens new stores in Mexico, this is an example of market expansion. Market expansion involves a company entering a new market to offer its products or services to a new customer base, which is different from diversification, where a company adds varying product lines or markets to spread risk. Opening new stores in another country also represents an aspect of globalization, as it shows the increasing interconnectedness and interdependency of world economies through cross-border trade. Furthermore, franchises like Tim Hortons reflect the proliferation of standardized products and services across national boundaries. McDonald's, a pioneer in franchising, exemplifies globalization by establishing restaurants in almost every country, which is indicative of the cultural and economic diffusion that is a byproduct of globalization.