Question

as a general rule, complex or high-value products are likely to require personal selling, whereas lower-priced consumer products are more likely to be sold using which of the following?

Answer 1

Complex or high-value products are likely to require personal selling, whereas lower-priced consumer products are more likely to be sold using mass marketing.

Step-by-step explanation:

As a general rule, complex or high-value products are likely to require personal selling, whereas lower-priced consumer products are more likely to be sold using mass marketing.

Mass marketing involves promoting and selling products to a wide audience, typically through advertising campaigns and retail outlets. This approach is more cost-effective for lower-priced products as it reaches a larger customer base.

For example, a high-end luxury car like a Lamborghini would typically require personal selling through a dealership, as the sales process involves building relationships with potential buyers and providing personalized information and assistance. On the other hand, a lower-priced consumer product like a pack of chewing gum would be sold through mass marketing strategies such as TV commercials, billboards, or online ads.