Final answer:
A set of guidelines that a firm creates to foster ethical behavior within its marketing division and guide the conduct of its employees.
Step-by-step explanation:
A set of guidelines A set of guidelines that a firm creates to foster ethical behavior within its marketing division. These guidelines guide the conduct of marketing employees and outline what actions are and are not permissible. They address concrete matters such as bribery, discrimination, and whistleblowing, while also laying out guidelines for achieving environmental and social goals. that a firm creates to foster ethical behavior within its marketing division. These guidelines guide the conductof marketing employees and outline what actions are and are not permissible. They address concrete matters such as bribery, discrimination, and whistleblowing, while also laying out guidelines for achieving environmental and social goals.