Question

Often a seller will establish a series of prices for a family of merchandise items. there may be several different models at specific price points but no prices in between. what is this policy called?

a. family bundling
b. price bundling
c. price lining
d. variable lining

Answer 1

The policy where a seller establishes a series of prices for a family of merchandise items with specific price points and no prices in between is called price lining.

Step-by-step explanation:

The policy where a seller establishes a series of prices for a family of merchandise items with specific price points and no prices in between is called price lining.

Under price lining, the seller offers several different models at predetermined price points to simplify pricing and make it easier for customers to choose between options.

This strategy allows sellers to cater to different customer segments with different price preferences.