Question

Which of the following is true about indirect marketing channels?

a. in such channels, intermediaries are inserted between the producer and consumers and perform numerous channel functions.
b. in such channels, marketing must be targeted to shoppers who research products online and then purchase them at retail stores.
c. in such channels, the producer must perform all marketing functions.
d. they refer to online stores that manufacture their own products and sell them to consumers worldwide via their own website.
e. they refer to an alternative shopping experience for consumers that doesn't align with traditional shopping options.

Answer 1

Indirect marketing channels involve the use of intermediaries between the producer and consumers to perform various channel functions.

Step-by-step explanation:

Indirect marketing channels refer to channels where intermediaries are inserted between the producer and consumers and perform numerous channel functions.

These intermediaries can include agents, wholesalers, distributors, and retailers. The producer relies on these intermediaries to handle tasks such as inventory management, promotion, and distribution. This allows the producer to focus on other aspects of their business.