Question

market segmentation refers to the:multiple choicechange in a brand's status due to its failure in the of the uncontrollable elements of a marketing plan.process of identifying and evaluating various layers of a market.simulation of the conditions under which a product is to be marketed.

Answer 1

Market segmentation refers to the process of identifying and evaluating various layers of a market.

Step-by-step explanation:

Market segmentation refers to the process of identifying and evaluating various layers of a market.

It involves dividing a market into distinct groups or segments based on certain characteristics, such as demographics, psychographics, or buying behavior.

By segmenting the market, companies can better understand the needs and preferences of different customer groups and develop targeted marketing strategies to effectively reach and serve each segment.