Question

mattel advertised a parisian barbie doll, complete with chic outfit, a designer purse, a convertible sports car and a tiny eiffel tower. while the outfit was included with the doll, the ad failed to mention that the other accessories were sold separately. this false impression would fall under the jurisdiction of: multiple choice the crtc the competition act advertising standards canada the association of canadian advertisers

Answer 1

The Mattel advertisement for the Parisian Barbie doll falls under the Competition Act in Canada, which prohibits materially false or misleading representations in promotions, and could be addressed by Advertising Standards Canada.

Step-by-step explanation:

The false impression created by Mattel's advertisement for a Parisian Barbie doll falls under the category of false or misleading advertising which is regulated by laws and statutes that protect consumers. In this specific case, the student is tasked with identifying which organization would have jurisdiction over such an issue in Canada. The correct answer is the Competition Act, which is a federal law governing most business conduct in Canada and includes statutes pertaining to advertising and marketing practices. While the Federal Trade Commission (FTC) enforces similar rules in the United States, it does not have jurisdiction in Canada.

Further, the Competition Act prohibits the making of materially false or misleading representations for the purpose of promoting a product or any business interest. Therefore, by not mentioning that certain accessories were sold separately, Mattel's advertisement could be considered in violation of this Act if this occurred in Canada. Advertising Standards Canada is also involved as it sets standards for advertising and could potentially address complaints regarding the ad's content.