Question

Which of the following is not a primary goal of competitive marketing intelligence?

A) Identifying market trends
B) Enhancing customer satisfaction
C) Reducing production costs
D) Increasing brand loyalty

Answer 1

The primary goal of competitive marketing intelligence does not include reducing production costs.

Step-by-step explanation:

The correct answer is C) Reducing production costs. Competitive marketing intelligence involves gathering and analyzing information about competitors in order to gain a competitive advantage. The primary goals of competitive marketing intelligence include identifying market trends, enhancing customer satisfaction, and increasing brand loyalty. Reducing production costs is not typically a primary goal of competitive marketing intelligence.