Question

Market research that gathers the opinions, ideas, views and thoughts of consumers in a non-statistical manner is known as?

1) Desk research
2) Qualitative research
3) Quantitative research
4) Primary research

Answer 1

Qualitative research is the market research method that gathers non-statistical opinions, ideas, views, and thoughts of consumers.

Step-by-step explanation:

The market research that gathers the opinions, ideas, views, and thoughts of consumers in a non-statistical manner is known as qualitative research. Qualitative research involves collecting data through methods such as in-depth interviews, focus groups, and analysis of content sources.