Question

The internet is transforming how we buy; a smaller proportion of goods is purchased at traditional stores. This impacts which element of the marketing mix?

1) Promotion
2) Place
3) Product
4) Price

Answer 1

The impact of the internet transforming how we buy, with a smaller proportion of goods being purchased at traditional stores, affects the Place element of the marketing mix.

Step-by-step explanation:

The impact of the internet transforming how we buy, with a smaller proportion of goods being purchased at traditional stores, affects the Place element of the marketing mix. The Place element refers to the distribution channel and the location where products are made available to customers. With the rise of e-commerce and online shopping, businesses have to consider how they can reach customers through digital platforms and ensure their products are easily accessible online.