Question

Market orientation is a marketing strategy that involves ________?

1) Researching consumers' needs in order to develop new product ideas
2) Producing innovative goods for the marketplace
3) Developing products based on a firm's production capability
4) Producing goods that are highly profitable

Answer 1

Market orientation is a marketing strategy that involves researching consumers' needs in order to develop new product ideas.

Step-by-step explanation:

Market orientation is a marketing strategy that involves researching consumers' needs in order to develop new product ideas. By conducting market research and understanding what consumers want and need, companies can create innovative products that meet their demands and preferences. This approach helps businesses stay competitive and deliver products that are highly desired by consumers.