Question

Below the line promotion does not include?

1) airline miles
2) samples
3) coupons
4) TV advertising

Answer 1

TV advertising is not included in the below-the-line promotion, which typically involves direct, targeted marketing strategies like samples, coupons, and airline miles.

Step-by-step explanation:

The student has asked which option is not included in below below-the-line promotion. Below-the-line promotions are targeted, direct marketing strategies aimed at specific groups of consumers and often entail methods like giving out samples, coupons, and airline miles as incentives. TV advertising, however, is considered an above-the-line promotion as it's a more traditional form of mass media advertising reaching a broad audience.